Hogs and Heifers Saloon
201 N 3rd St, Las Vegas, NV 89101
March 16, 2019
FOR IMMEDIATE RELEASE:
The first ever Hoody Hoo Throwdown is coming to Las Vegas this March. The event will feature a motorcycle scavenger hunt where riders can mob in and around the city, hitting cool spots and earning points as they go. On March 16, 2019 riders will have four hours to hit as many waypoints as possible, using the free ride-tracking app REVER
At the end of the Throwdown, the rider with the most points wins a $1000 cash, made possible by our title sponsor, Russ Brown Motorcycle Attorneys
. Second place will receive a $500 gift card from Biltwell, Inc
. Third place wins their choice of one of several items provided by Monster Energy
. An award will also go to the rider with the most total miles, along with a few surprise awards.
The event culminates with the award ceremony and after party. 100% of net proceeds from this event will be donated to the Veterans Charity Ride
(VCR), who help disabled vets get back on the road through a number of programs, including their well-known annual ride to Sturgis.
There will also be a silent auction with 100% of gross proceeds going to the VCR. Items for the auction have been donated by Monster Energy, Liberty Sport, Kaqun Wellness, and more.
A New Take
The concept of a moto-scavenger-hunt isn’t new, but the specific format for the Hoody Hoo Throwdown is a different take. One of the event organizers, Johnny Killmore, says this: “I think we are all getting a bit tired of doing poker runs, riding from bar to bar on a designated route. And me, I prefer to ride alone but I know a lot of people who love the social aspect of motorcycling. I wanted to make an event that catered to both types of people while adding some friendly competition just to make it interesting, all while helping out a cause that matters to me.”
From that idea came the Hoody Hoo Throwdown. Using Las Vegas as the backdrop means needing to highlight parts of the city that are interesting to locals as well as those attending from neighboring states. “So many visitors just think of the Strip when they think of Las Vegas,” Johnny says. “I want them to see some of the history of this area, the Art District and even the sprawling suburbs. Locals will also have a good excuse to get out of town and hit some roads they haven’t seen in a while, or ever. They’ll also hit areas in town they don’t normally go to… maybe reconnect with the heartbeat of Las Vegas.”
The kick-off point will be the Hogs and Heifers Saloon on 3rd St. Riders will meet up from 10-to-11am to get signed in, go through the safety brief, and get any technical questions answered. At 11:30am waypoint locations will become visible in the REVER app, giving riders 30-minutes to create a route that features as many of the 80-plus waypoints as possible.
“Making this a navigation and route planning challenge was important to us,” says co-founder Jacob Jades. “We want to encourage people to ride smart and safely, with the primary focus on cracking the code of what route will give the most points in the least time.”
At 4pm riders will be back at Hogs and Heifers where the scores will be finalized and the awards ceremony will happen. The silent auction will also conclude and the afterparty will begin, hosted by Hogs and Heifers with drink specials, an acoustic performance by the band Otherwise, and high-energy performances from the bartenders on duty. Nearby hotels and parking mean there is no need to drink and ride, allowing the after party to run all night.
People not registered for the ride will still be able to make bids in the silent auction. Hogs and Heifers Saloon will also be open to the general public during the event, including the after party. Tito’s Handmade Vodka
has teamed up to offer drink specials, with a portion of proceeds going to the VCR as well. Those who cannot make the event but wish to contribute can also donate directly to the Veterans Charity Ride via their website
How to Be a Part of the Throwdown
Tickets are available for $69. However, promotional codes are active from now until March 1st. Use “CallRussBrown” at checkout to get $30-off registration. For those riding 2-up, use “2up4ever” to get $10 off the $25 2-up registration. Day of sales will be available for $101.
The Hoody Hoo Throwdown official website
is also a good source of information, with official rules, updates, and a place to sign up for direct email
updates. This is a great opportunity to explore Las Vegas and get a new understanding of the city, hang out with friends, and of course to ride motorcycles. It also helps an organization that is getting wounded and amputee veterans out of their head and back into the wind. For more information about the Veterans Charity Ride or to donate directly, visitwww.veteranscharityride.org.
ALWAYS FREE MOTORCYCLE PARKING IN FRONT OF HOGS & HEIFERS SALOON
NO CLUB COLORS INSIDE THE BAR. THIS IS A STREET EVENT AND BLOCK PARTY. YOU CAN WEAR COLORS OUTSIDE OF OUR BAR, ON OUR SIDEWALK, ON OUR BLOCK, AND FOR THE ENTIRE COURSE OF THE HOODY HOO SCAVENGER HUNT. DRINKING IS ALLOWED ON THE SIDEWALK OUTSIDE OF OUR BAR. NO GLASS CONTAINERS PLEASE. THANK YOU!
Hogs & Heifers Saloon
Downtown Las Vegas
Noon – 4am Daily
21+ with ID
THE HISTORY OF HOGS & HEIFERS SALOON
The idea for opening a bar and calling it Hogs & Heifers was conceived in, of all places, a bar. Allan Dell was a self-proclaimed functioning alcoholic and figured he spent enough time sitting at a bar, that he might as well make some money while he sat there. Allan’s two friends and drinking buddies were a Master Carpenter and a Graphic Design Artist and he talked them into helping him build a bar. They would all drink for free and get laid regularly and for three broke guys in their early to mid twenties, who could ask for anything more. Allan’s father agreed to finance his project if he could find an experienced bar owner to “father” him in the business. Enter Tom McNeil, legend in the Dive Bar business. McNeil owned the Village Idiot in Manhattan’s East Side, which was the Boys’ favorite watering hole, where they could sit for hours drinking ice cold Pabst Blue Ribbon for a $1.75 a can. Allan knew that he wanted to open a bar that had to do with motorcycles and women and the original logo did, in fact, include an illustration of a chopper. The Boys were trying to come up with a name, while sitting in the Village Idiot one afternoon…”Hogs & something”. On the wall above the bar was a sign for a Heifer Auction, and a heifer being a cow that has not yet been bred, is essentially a virgin cow. The name Hogs & Heifers was born. The fact that the bar ended up being in a real meat market was simply due to the affordable rent at the time, but it was a perfect match and had a great deal to do with the success of the business.
Hogs & Heifers Saloon was to be an all American classic country and southern rock-n-roll dive bar. Allan knew he wanted it to have the look and feel of a gin mill and that he wanted to hang “stuff” all over the walls. Other than that, there was little else that he had thought about. He had a lot of friends who liked to drink and planned on throwing a party for them every night. Allan may never have imagined that it would turn into the famous bar it is today, but it was absolutely his pride and joy and he considered it his greatest achievement and reveled in its quick success.
Having entered the picture prior to its opening, Michelle Dell was the first bartender to be hired. The routine performed and style of dress worn by the bartenders behind the bar, which has made Hogs & Heifers famous, was born from Michelle’s heart. Hogs & Heifers opened in November of 1992 during an unseasonably cold winter. There was literally no heat source of any kind in the bar and it was so cold you could often see your own breath. Both Allan and Michelle believed in the notion of less is more when it came to dressing behind the bar and it was always freezing; did we mention the bar had no heat? Finally, Allan bought these little space heaters that did next to nothing to provide heat and with Necessity being the Mother of all Invention, Michelle began dancing on the bar–in the empty bar–as a means to keep warm. She would throw a few dollars in the jukebox and just get up on the bar and dance. Little did she know it would become the trademark theme of Hogs & Heifers and lead to countless celebrities dancing on the bar and donating their bras. The Julia Roberts photo was seen around the world and her bra still hangs there today, albeit hidden beneath some 18,000 bras! Michelle’s famous routine has inspired a Major Motion Picture and a league of copy cat Bars.
Essentially, Allan and Michelle, and their friends, were just a bunch of kids with nothing to lose and they threw a party that they enjoyed. They were fortunate and blessed that so many others would love to come to their party and would do so repeatedly. The two were married in Reno, Nevada, on November 16th, 1993. Allan Dell passed away on June 7, 1997. Hogs & Heifers continues to be run by Michelle Dell who was the sole proprietor of the New York City location. She now lives in Las Vegas, close to her favorite saloon!
Click here for a virtual tour of our original New York City Location!